Lead Generation with Social Media Marketing – How

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Just like URL shorteners,[link widoczny dla zalogowanych], there are trackable phone number services popping up every day. Most of these services will provide you with a unique phone number that rings into your current phone line. The value is that each call is trackable, so when you use the dedicated phone number only in your social media marketing campaigns, you'll be able to measure how effective your social media efforts are. The phone numbers are relatively inexpensive,[link widoczny dla zalogowanych], and usually much more reliable than remembering to ask "how did you hear about us" with every phone call.
** Take advantage of Facebook Insights.
AddThis goes above and beyond the typical "tweet this" or "like" buttons that you may have seen on other websites. The AddThis service offers tremendous analytics that will show you what content has been shared,[link widoczny dla zalogowanych], how much traffic was brought back to your website, how individual pages have been shared,[link widoczny dla zalogowanych], where your links have been spread,[link widoczny dla zalogowanych], etc. And it can even be incorporated into Google Analytics. You might need a little technical help to get it implemented on your website,[link widoczny dla zalogowanych], but the few bucks you'll have to pay your tech guy will be more than worth it.
** Use link shortening to measure lead generation.
** Encourage your visitors to share.
Facebook Insights provides easy-to-follow information on how many new fans you've received,[link widoczny dla zalogowanych], how much activity has been happening on your fan page wall,[link widoczny dla zalogowanych], and how it compares to your historical data. By comparing this information to your small business marketing activities,[link widoczny dla zalogowanych], you'll be able to infer which activities have been drawing the attention of your target audience and have been the most responsible for lead generation.
It's important to remember that social media is simply a tool that can be added to your small business marketing toolbox. Social media won't turn your leads into sales and it won't do your marketing for you. So it's important to track and measure your social media ROI to ensure that you're spending your time in efforts on the most productive activities that result in the best lead generation.
** And speaking of Google Analytics...
One problem with social media is that long URLs can take up too much room in your post (especially if you're using Twitter). With many link shortening services,[link widoczny dla zalogowanych], not only can you create smaller links,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but you'll also be able to track how many clicks they're getting. Several link shorteners have excellent built-in analytics programs that provide all sorts of practical information you can use to measure your social media lead generation program. I particularly like cli.gs and clicky – but there are new link shortening services popping up almost daily,[link widoczny dla zalogowanych], so look around for one that fits your needs and your budget.
Sometimes we have a tendency to overcomplicate things and we forget about the easy tools that are already at our disposal. Your current implementation of Google Analytics can be very useful in measuring the success of your social media engagement. Take a look at your traffic sources report. How many visitors are coming from Facebook? Twitter? Social bookmarking sites? While you've got your tech guy installing the AddThis button,[link widoczny dla zalogowanych], have him create a custom Analytics report to specifically measure your social media marketing activities and lead generation success.
By now you've probably heard all the buzz about social media and how it can drive leads for your business. But when it comes to small business marketing,[link widoczny dla zalogowanych], I'm going to assume that your budget is not unlimited. You need to know that every dollar you spend will bring at least $1.01 to your bottom line. So you might have been a little hesitant to dive into social media for lead generation because you weren't sure how to track or measure the results. If that sounds like you,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], I've got some great tips to share with you.
** Try a dedicated phone number.