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The hoplink system has been a versed feature of the affiliate marketing scenery since the earliest days of ClickBank. But it suffers from a few shortcomings that have been the focus of frequent discontent within ClickBank members.
The enhanced hoplink system, announced in October 2003, represents ClickBank's vision of a more mighty and flexible referral structure that will meet the increasingly sophisticated expectations of a growing member. This story discusses the benefits of the new system and explains the practical issues that merchants and affiliates will face while migrating to it.
The simplicity of the elemental hoplink system (immediately dubbed the regular hoplink system) has been a important contributor to the popularity of ClickBank's affiliate network. To refer a prospect to a ClickBank merchant,[link widoczny dla zalogowanych], you simply build a hyperlink to ClickBank's hoplink server, using a URL format that incorporates your ClickBank affiliate nickname and that of the merchant:
/hop/TIMESTAMP/MERCHANT/[PAGE/[PROMO/]][?QUERYSTRING]
Although the promoted hoplink URL format namely very assorted to its predecessor, it performs largely the same function, albeit with much greater flexibility.
For sample, the current format allows affiliates to clarify a destination page number. This is interpreted by the hoplink server to straight the prospect to a characteristic production page on the merchant's site. This trait solo (understood as deep linking) justifies the change of format, granting merchants who sell multiple products to build the most effective referral relationships with their affiliates. Multi-product merchants who implement deep linking because the first time will promising penetrate a major improvement in their bargains transition rate, which is greet news because them and as their affiliates.
Another optional component of the enhanced hoplink URL is its promotional code - an identifier that affiliates can use to track the effectiveness of their traffic campaigns. This code may be up to 4 alphanumeric temperaments and it identifies the source of the referral, enabling affiliates to monitor the extravaganza of individual promotional tactics. Future enhancements to the ClickBank stats reporting system will cater affiliates with the tools needful to exploit this feature, enabling careful mathematical inquiry of referrals, aggregated by their assigned promotional codes.
Unfortunately, despite its attractions, there is an obstacle in migrating to the enhanced hoplink URL format; its timestamp component. This feature was introduced as a security measure and as part of ClickBank's efforts to war affiliate spam, yet it has the unwelcome side-effect of complicating the lives of legitimate affiliates.
The timestamp element of the URL is a representation of the current date and time in a standardized format, known as Epoch time. Epoch time is the number of seconds elapsed since 00:00:00 GMT on 01 January 1970, expressed as a 10-digit integer. If the timestamp in an affiliate referral is no precise (to within about 30 minutes) the hoplink server will rejected it. Since Epoch time uses a commin season zone (GMT), the Epoch time calculation for a given instant all produces the same result, regardless of where in the globe it takes place. This overcomes the complications that would otherwise arise when affiliate referrals are made by web servers located in time zones other than that of ClickBank's server.
The problem with time-stamping is that the new time is constantly changing, so the timestamp value must be programmatically generated each period a referral takes location. The simplest and most authentic direction to do this is at including a rudimentary server-side script in the sheet that hosts the referral correlate. Although this is very uncomplicated to appliance, it relies above the sheet creature delivered by a web server. In additional words, it specifically excludes referral links in static medium, such for ebooks and newsletters.
Affiliates who depend heavily on non-web media may be disgruntled by this clearly discriminatory plan. However, the proble