How Much Did the Target Kaleidoscopic Fashion Spec

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In a dazzling and dizzying display of music,[link widoczny dla zalogowanych], lights, dance, fashion,[link widoczny dla zalogowanych], and, above all, wealth, Target put on a 20 minute show perfectly suited to the ADD-generation. A meticulously choreographed dance routine synchronized to a light show played out across 155 rooms,[link widoczny dla zalogowanych], set to an original score recorded with a 30-piece orchestra and 10-member chorus. If that wasn’t enough, models in Target collections (no William Rast) walked on scaffolding in front of the hotel at the same time. All this amidst protests over Target’s controversial $150K donation to business advocacy group MN Forward who supports Tom Emmer,[link widoczny dla zalogowanych], a Republican candidate for Minnesota governor who is outspoken against gay marriage. (Protesters were on hand holding signs that read “Bigot” using Target’s bulls eye logo as the “o”).
More impressive was the cost of it all. One source estimates the cost of the event at around a million,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], easy. So we roughly broke down the cost of last night’s Target fall fashion spectacular (minus the private party at the Standard’s biergarten):
- 155 Standard Queen rooms at $295 (their cheapest rates) = $45,725
- 66 professional dancers at around $2000 a dancer (this rough estimate from MSA Talent Agency who reps 20 of the dancers who performed in the show). Dancers rehearsed on a 20,000 square foot sound stage for nine days prior to the show. = $132,[link widoczny dla zalogowanych],000
- 20 models at around $1000 each = $20,000
- Scaffolding structure that held the runway show: $35,000 plus $10,[link widoczny dla zalogowanych],000 for lighting
- Shutting down Little West 12th Street plus security: $100,000
- Celebrity service for Mary-Louise Parker and Penn Badgley at $1000 each for car service, $50,[link widoczny dla zalogowanych],000 each for a 45 minute appearance = $102,000
- 156 LED lights at around $20 each = $3120
- Programming, equipment and labor for lighting = $50,[link widoczny dla zalogowanych],000
- Original score = $35,[link widoczny dla zalogowanych],000
- An estimated four days of recording at $3000 per day with a 30 piece orchestra and 10 member choir = $12,[link widoczny dla zalogowanych],000
- 30 musicians at around $1800 each = $54,000
- Bleachers for viewing = $15,[link widoczny dla zalogowanych],000
- Red carpet (step and repeat plus lighting) = $10,[link widoczny dla zalogowanych],000

Dan DErrico for Target
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News How Much Did the Target Kaleidoscopic Fashion Spectacular Cost? By Leah Chernikoff Thursday,[link widoczny dla zalogowanych], Aug 19, 2010 / 6:00 PM GMT -5
My first thought as I took in the spectacle of Target’s “spectacular”: “Does this mean the recession is over?”
Dan DErrico for Target
TOTAL = over $620,000
Last night, Target took over the southern façade of the Standard as well as the surrounding blocks to put on what they called “The Target Kaleidoscopic Fashion Spectacular.” And spectacular it was.
Dan Derrico for Target
The production was massive. The entire side of the Standard was transformed into a flashing disco floor with dancers in each square. At one point dancers contorted to form branches and leaves of a tree that stretched through floors, the windows lit up green around them. Later,[link widoczny dla zalogowanych], curtains were drawn and back lit to set the scene for a burlesque-style tease that only revealed dancers from the waist down. On and on it went. It was an amazing show.