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orporate identity is supported on different pillars which are inclusive of the company’s logo, title [link widoczny dla zalogowanych], and supporting devices commonly assembled within a set of guidelines. In other words [link widoczny dla zalogowanych], this is also known as the brand or trademark with its main target to make the doctrines and goals of the corporation well publicized so that more and more clients can be trafficked to avail the services that the company can provide. Therefore this makes the organization more recognizable and distinguishable by utilizing the visual techniques to work on the present ability quotient of the organization. Perhaps you would know the popular saying that an image is worth a thousand words.
Now the identity design works around the building of an image that represents your company and through this image you have the opportunity to put any number of words to advertise and commercialize your enterprise. So these designs speak for your brand, products or services. Apart from this there are other means such as print design that can improve your business prospects and effectively take your business to places where you cannot reach. Print design includes education, promotion, or information materials like publications [link widoczny dla zalogowanych], brochures, print collaterals, annual reports, newsletters, presentations, packaging and other standards. The attractive and eye catching attribute of these induced with informative material can work wonders especially when the potential customer is looking for some information regarding your services or products. These designs act like a mirror to your organization presented to the customers. A well planned quality design can make a difference regardless of your business size.