Kinder Aggugini Doesn’t Want to Be a Household Na

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As for what he’ll do if this project does indeed push him into that stratosphere? “I don’t think everyone is going to know my name,[link widoczny dla zalogowanych]! But it also wouldn’t make a difference. I will get a kick out of seeing people buy it and responding to the product. Not my name.”
It is sort of a novel idea in an age of super brands and celebrity labels. But while there’s no hard evidence–as of yet, at least–that Aggugini will accomplish his goal,[link widoczny dla zalogowanych], we’re betting the collection will be a hit. The trompe l’oeil dress and play suit will appease any Chanel-loving girl without making her look like a poser, while the dotty dresses and floral frocks flatter women of different ages and sizes. Kinder Aggugini may not be a marquee name, but he’s most definitely a marquee-caliber designer.
“Am I in it?” Kinder Aggugini asks no one in particular as we watch a promotional video for his new Macy’s collection. The London-based Aggugini, who has worked for the likes of Vivienne Westwood and Versace, is the first designer to sign up for Impulse,[link widoczny dla zalogowanych], the department store’s answer to Target’s Go International collections. (Next up is Matthew Williamson,[link widoczny dla zalogowanych], then Karl Lagerfeld.) His appearance in the video is fleeting,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but he’s there–looking very handsome,[link widoczny dla zalogowanych], wearing a leather jacket.
But tonight isn’t about Kinder. Well, not really. It’s about his clothes,[link widoczny dla zalogowanych], a mix of dresses,[link widoczny dla zalogowanych], rompers,[link widoczny dla zalogowanych], and jackets all priced at around $100. And while his name might not roll off the tips of most American tongues,[link widoczny dla zalogowanych], Macy’s shoppers won’t be able to deny the strength of this collection. “Here,[link widoczny dla zalogowanych], no one knows what my name is,” Kinder told Fashionista. “I thought, ‘What if I created a collection that people buy because they like it?’ There’s no reason other than because they love the garment and they want to buy it.”
Click through to see looks from the collection,[link widoczny dla zalogowanych], which hits stores February 15.
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News, Parties,[link widoczny dla zalogowanych], People & Parties Kinder Aggugini Doesn’t Want to Be a Household Name,[link widoczny dla zalogowanych], But His Macy’s Collection Might Not Give Him a Choice By Lauren Sherman Thursday,[link widoczny dla zalogowanych], Jan 27,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], 2011 / 5:01 PM GMT -5