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Technology has created the most competitive markets in human history and to grow [link widoczny dla zalogowanych], win, and survive in this fast-paced global economy every business leader needs to cultivate a value-based mindset. It is a mindset that recognizes value as the prime building block for strategy development and problem solving. I believe the bottom line of competition is value and the ability of an organization to think in terms of value is the foundation to winning, achieving new growth, and sustaining profitability.
If a business fails to grow and sustain profitability it will not survive. For that reason, achieving growth and profitability is the logical prime objective for every business. For a business to consistently grow it must be competitive in every endeavor and there must be a value proposition for every segment of the business. Large companies have many pieces that have to be put together to sustain their success. Good people must be recruited, trained, and developed. Product and service offerings must meet the critical needs of customers. Challenges must be quickly overcome by implementing solutions that produce results. Internal and external communication must be efficient and effective.
A Foundation for Success
I was raised by entrepreneurial parents. The environment of my childhood was the equivalent of at least one Harvard MBA – or that is the way it seems to me today. My life was about living in circumstances that were focused on identifying opportunity and creating strategies that could be executed to maximize the opportunities. Along the way I was taught the most important business principle of my life: “Give value, do more than is expected!” My father taught me that principle when I was very young and it is the foundation of whatever success I have enjoyed. In fact, my entire business is based on helping my clients appropriate and execute their vision based on that idea.

Why the Leaders Can’t Always Execute
Over the years I have had the honor and pleasure of coaching some of the world’s finest CEOs. The businesses they lead sport logos familiar to most of America and the world. The common thread between them is the need to execute their vision in the marketplace. However, understanding the need to execute vision is only the first step in being able to do it. I‘ve seen many leaders and organizations flounder as they try to fulfill their vision and their dreams because they lacked a methodology capable of sustaining the effort.
Value: The Engine of Growth
The great businesses of America started with a small vision of just a few people and grew over the years into large corporate entities. The seed that sparked these businesses was the recognition of a need that could be met by providing a product or service. The value of the product or service and how well it met the needs of the target customers became the basis for their future growth and success. Those with good value propositions grew. Therefore, providing value becomes the engine of growth in the purest sense.
A New Leadership Concept
The reality of rapidly changing markets introduces a concept I have begun to teach and facilitate for all my clients. I call it Strategic Acceleration Through Communication Mastery. It is a methodology that combines awareness, operational practices, processes, and powerful informational resources to enable leaders and organizations to execute results within time frames that exceed traditional expectations. I developed this methodology from the philosophy I learned from my father: “Give value, do more than is expected!” For businesses to become all they can be, this principle should drive the strategic thought processes of leadership. Understanding the strategic importance of value is where success and accomplishment begin.
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How to Win the Results Contest
Let’s face it. Leadership is a results contest. If leaders don’t deliver results and meet or exceed expectations th