Rag & Bone to Launch E-Commerce – Fashionista

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News,[link widoczny dla zalogowanych], Retail,[link widoczny dla zalogowanych], Shopping Rag & Bone to Launch E-Commerce By Lauren Sherman Thursday,[link widoczny dla zalogowanych], Jul 22,[link widoczny dla zalogowanych], 2010 / 10:00 AM GMT -5
Rag & Bone’s shoe and basics businesses are flourishing,[link widoczny dla zalogowanych], and obviously the label makes more money by selling directly to the consumer. Theory,[link widoczny dla zalogowanych], whose CEO Andrew Rosen is a major investor in Rag & Bone, relaunched e-commerce in February 2010,[link widoczny dla zalogowanych], so we’re assuming R & B’s site will be similar,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], at least when it comes to the platform. Obviously the brand has its own distinct identity,[link widoczny dla zalogowanych], so expect to see that incorporated into the shop.
CFDA Award-winning duo David Neville and Marcus Waingwright are the latest in a string of contemporary designers to launch their own e-boutiques,[link widoczny dla zalogowanych], and we think it’s the right choice–it’s good for both the consumer and the company.
Hot on the heels of its latest New York boutique opening, Rag & Bone will launch e-commerce in the not-so-distant future,[link widoczny dla zalogowanych], according to sources close to the company.