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Wysłany: Wto 3:05, 17 Maj 2011 Temat postu: People Pleasing Postcards - free story manners |
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Why are more retail jewelers rotating to full-color postcards as a opener form of improvement? The biggest reason is the simplest: You don’t must open a postcard. It won’t get lumped in with entire the direct mail envelopes namely folk toss without beginning.
If the postcard shows a very glossy, well-photographed picture of charming jewelry, the receiver will very likely look at the picture and turn it over to watch who sent it. She might well put it alongside and calculate, “Next time I’m close the store,[link widoczny dla zalogowanych], I’ll work in and have a look.” The postcard often sits out as an easy reminder of your jewelry cache.
Cutting Costs aboard Mailings
When the economic is a morsel shaky, you should amplify promotion to keep your label in the minds of customers, but you too have to keep down your prices. To get most return as your sale USD, you tin mail postcards up to 4 1/4 at 6 inches for between 17.5¢ and 19.5¢ every 1st class (the cheapest letter rate is 19¢ - 24¢). If you ascertain the right corporation, you’ll promising be competent to have 5,000 postcards published for fewer than $400.
Finding the Right Company
Most businesses don’t have in-house marketing divisions, so find a postcard company to help you. A postcard company can handle your mailing and retention you money. It makes maximum of its profits from printing,[link widoczny dla zalogowanych], not from consulting, selling, mailing lists and mailing, so it can often find you better deals on such services. The company should:
? Specialize in postcards. It shouldn’t equitable do postcards amid additional printing jobs. You’ll pay less for the company gang-prints cards. In other words, the company ambition publish numerous alter postcards in one colossal reception scamper.
? Have some marketing knowledge and experience. The company should be able to inform you on mailing lists, chart and quantities.
? Offer UV coating (laminated), full-color and 4 1/4-by-6 in. postcards. This ensures you get the highest-quality see and the biggest post card you can for the lowest mailing rate. The UV coating is essential for a quite tall luster achieve to make your production see nice.
? Help with photography. Getting a good picture is vital to the success of your postcard. You might pay $150 to $1200 for photography and,[link widoczny dla zalogowanych], generally, you get what you pay for. However, some photographers do a good job without charging the globe. Your postcard company should have contacts with photographers. Once you find a company (it doesn’t have to be local
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