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Popcap: Games aristocratic calm

long-term strategic vision and calm the market to determine,[link widoczny dla zalogowanych], is continuing to lead innovation Popcap10 years of reasons.
Ge Xin | text

SNS in the mobile Internet concept and the concept of promotion, starting in 2010, the United States of technology growth in the number of listed companies began to recover, reaching 45 ( 2009 there were only 18 venture capital support from the IPO). The eye of Facebook, LinkedIn, Groupon and gaming companies rely on their Zynga, Popcap, etc., in 2011, listed himself put on the agenda.
technology companies in these stars, Popcap appeared to be very special, it's the oldest - 2000 had already created, and it does not get together and where the new Silicon Valley, but the partial living in Seattle, it The top will come out from time to time in Silicon Valley about the impetuous contempt culture.
in the ever-changing game industry in the United States, Popcap miraculously growing independent and survived posture,[link widoczny dla zalogowanych], it is only in October 2009 carried out its first financing; the second paragraph in its history works - PC and Mac based on the above Bejeweled (Bejeweled) has remained hot even now, as of February 2010 has sold 50 million copies!
people even more surprise, just past 10th birthday of Popcap, is the only company across the PC, mobile devices, game console and social networking sites and Four game production company, and it is The only two products at the same time a board Apple Among them, the Zombies also boarded the best-selling games list and iPad games list at the top ten, and it's Bejeweled Blitz is on Facebook Zynga number of players ranked second only to the social gaming products.
There is the impression this is not a
major industrial perspective

1997, at the Purdue University GPA (grade point average), only 1.67 points, John Vechey to give up the college life, and began to focus on its students with the university, that is another founders Brian Fiete Popcap's first game - ARC's research and development.
ARC to $ 100,000 was sold to Seattle-known game company Sierra, they also became the Sierra company's employees. Soon, the two partners in the joint, another Jason Kapalka, founded his first company Sexy Action Cool.
Bejeweled is sexy Action Cool's second work, it is the oldest game in the history of online games. R & D came out, John Vechey first find a gaming site owned by Yahoo, Pogo, want to sell Bejeweled, but Pogo was Yanzhuo, missed a game in the history of this classic work.
later John Vechey found Microsoft, the two sides reached a cooperation to the way time and billing on-line at MSN, Bejeweled. It's popularity on the line after the surprise, 6,000 people every day to play Bejeweled. But the people had never been seen also dial in by phone, unable to stop the players making the request can be downloaded version of Bejeweled. So, John Vechey other people think of the new Bejeweled profit model - at sites such as MSN and Yahoo demo, and then encourage users to purchase downloadable versions of 20 dollars, revenue sharing with the site fifty-five.
John Vechey, who invented the game industry, which a new business model, it has been Popcap until today, by many game companies learn from.
Bejeweled download sales the first month, it sold 3.5 million. Up to now, Popcap Bejeweled also occupy 30% of revenue, cross-platform because it most - PC / Mac, Xbox, PlayStation, Wii, DS, PalmPilot, iPhone, iPad and most recently Facebook.
In fact, John Vechey trio decided to start at the beginning, produced the kind of simple but very interesting game, to attract the biggest players. 10 years came, Popcap strictly followed this path. It is not because of constant success masterpiece to challenge EA and other manufacturers, and rejected in 10 years, including Microsoft, the company want to change the characteristics of all investment Popcap.
However, as a manufacturer of casual games, Popcap, but he is not in the conservative strategy. In fact, the situation changes in the game industry in the past 10 years, Popcap vision a crossroads in every election in the right direction, only the brilliant achievements of today.
2002 years, based on JAVA and BREW (2G and 2.5G mobile phone development standards) for application development became popular. At that time, still as pure PC game production company Popcap first time to seize this opportunity, until now, Bejeweled has been on the market JAVA / BREW handsets is one of the most widely used, but the company has been the focus of Popcap transfer of this business will work to release EA agent.
2008 年 7 月, App Store on the line,[link widoczny dla zalogowanych], Bejeweled is the great platform of the first fans. Popcap's CEO Dave Roberts told reporters that, 3 years, by Bejeweled, Zombies, and related information such as game pieces, Popcap has become the world's mobile platform which income production company behind EA's games.
2009 年 10 months, Bejeweled official visit Facebook. This makes Popcap has become the world's only across the PC, mobile devices, game consoles and social network game production company.
according AppData.com statistics, Bejeweled Blitz is the number of players ranked fifth on the Facebook social game for the first four are all masters of social gaming world - Zynga production. In April 2010 introduced the first batch of virtual items, placed Bejeweled Blitz game itself, and in August last year, the first virtual goods earned by 100 million U.S. dollars.
listed in the relevant preparation materials, Popcap's founder John Vechey so convince investors: This is a market can adapt to any changes in the company - Popcap in the growth process, adapted to the iPhone, adapted to the Xbox Live,[link widoczny dla zalogowanych], now has to adapt to the Facebook. own sustainable development. According to official data, in 2010, Popcap game from the computer desktop less than half the proportion of income for the first time, only 40%; while revenue from mobile devices has reached 30%; from the web games and game consoles income, 15% respectively.
addition to product cross-platform strategy, Popcap that competitors can not match the other two strategic vision is the Platform R & D infrastructure and global distribution.
Popcap released in early on his own game development kit - SexyApp Framework, and in 2009 upgraded to charges SexyKanji, a quasi-open platform for R & D success in helping Popcap cross-product R & D has played a a crucial role. 2010, Popcap Games, and Japanese companies production company Square Enix will be in Japan in early 2011 to launch mobile social network GREE Pop Tower game. In South Korea, and local companies to launch multiplayer online games portfolio PopCap World. Popcap and everyone in China has been cooperative network.
can be seen, although not a
adhere to the calm to judge

Although the transformation continued success in the industry card bit, but Popcap management has always maintained a relatively calm.
calmness that clearly reflects the greatest advantage in the Popcap - Game Platform transplantation. Popcap rejected aggressive.
2010 年 12 months, for PC and Mac, Bejeweled 3 release. Popcap players are not looking forward to this masterpiece 6 years graft immediately above the posted iOS and Facebook. In fact, after a lapse of more than 1 year, Popcap was released on his second paragraph in the Facebook game - Zuma Blitz.
in Dave Roberts seems to FarmVille and CityVille based products of Zynga like Microsoft, but Popcap is like Apple, the former user needs to do based on the known products, which create to guide the public taste, demand for products; and the former to marketing known, the latter known for innovation.
As for the Android platform, Popcap more than other game companies seem to be conservative. So far, it has not produced any Android platform game. In addition to the transplant iOS sequence, Popcap even WindowsPhone7 ranked official in the Android before.
Android device compatibility problems common to explain this choice Popcap is naturally a must have, but in other popular games have to make a popular landing point Android, Popcap is still unmoved, it is inevitable to Android end-user dissatisfaction.
John Vechey Android so comfort the crowd: p>
Income (1 billion U.S. dollars) only Zynga1 / 8 of Popcap, management as they are in Seattle, Silicon Valley's recovery from the hustle and bustle of the new atmosphere of heat demand be glad that they think is an entrepreneurial environment in Silicon Valley
but praise for the outside world, Popcap management has always shown a convincing humility: previous platform Scrabble,[link widoczny dla zalogowanych], Tetris, have failed on at Facebook, multi-platform development strategy more complex than imagined. and there is no magic formula, but did we have produced 35 games have made money.
In fact, after the Zombies Huobian the world, many people suggest that the line Popcap follow Rovio Business Development (black toothpaste with Popcap zombies really made an image of a very successful advertising), However, this does not interest Popcap management.
because in their view, Popcap in the