The Air Jordan line took the athletic shoe

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Air ,[link widoczny dla zalogowanych][link widoczny dla zalogowanych] are easily and widely available online; they can also be bought from boutiques and sneaker retailing outlets. How was Air Jordan conceptualized? In 1984,[link widoczny dla zalogowanych], Nike was lagging far behind in the fast paced sportswear market. Nike was branded as the White Man Jogging Brand and had absolutely no claims in the basket ball world. The running shoe image of Nike was dying out and the need of the hour was a totally new and appealing line of shoes that had different utility value from a running or jogging shoe. There was a much needed impetus through the Air Jordan line - which was introduced by Nike with the rookie player Michael Jordan as its icon and ambassador. He was offered a whooping sum of $2.5 million for a five year contract apart from royalties and fringe benefits. The Air Jordan line took the athletic shoe industry by storm.